STRATEGIC|ASSET|PARTNERS
Understand the asset and its unique characteristics.
Look beyond conventional market value.
Position the asset and opportunity for the right audience.
Find the right organization, opportunity or transaction path.
When the right asset does not exist, explore what can be created.
A name isn't always just a name.
A domain isn't always just a domain.
A brand isn't always just a brand.
Sometimes an asset has a much larger strategic possibility sitting underneath what everyone can immediately see.
Its value may depend on who owns it, who needs it, what it connects to, and what that organization could do with it.
That realization became the foundation for Strategic Asset Partners.
SAP was created to look beyond conventional market value and explore strategic value.
We represent distinctive intellectual assets. We help organizations find assets that can create an advantage. And when the right asset doesn't exist, we explore what it would take to create one.
The objective isn't to manufacture value where none exists.
It's to recognize value that may already be there — but hasn't yet been properly understood, positioned or connected.
Some assets are worth more to the right organization.
Finding that connection is where SAP can create something meaningful.I'm not interested in building another traditional consulting firm.
SAP is selective, thoughtful, direct, confidential, and deeply focused on the asset and the strategic opportunity surrounding it.
An intellectual asset can have value on its own.
But its greater value may emerge when the right asset meets the right organization, opportunity, or strategy.
SAP looks at the entire equation.
Understand the asset. What is it? What makes it distinctive?
Look beyond conventional market value and identify strategic potential.
Determine how the asset and opportunity should be presented.
Find the organization, opportunity or transaction path where the asset can create the greatest potential.
When the right asset does not exist, explore what it would take to create one.
Some assets are easy to recognize. Their strategic potential may be harder to see.
SAP works with asset owners to understand what they have, where its strategic value may exist, and who may be positioned to recognize it.
We don't simply put an asset on the market. We work to understand the asset, identify its potential applications, position the opportunity and determine where the strongest strategic connections may exist.
DISCUSS AN ASSET →The right asset isn't always found through a conventional search.
Sometimes it exists—but isn't actively being marketed. Sometimes it sits outside the obvious category.
SAP helps organizations identify intellectual assets that may create brand, competitive, strategic or economic advantage.
DISCUSS A NEED →Sometimes the right asset can't be found. Because it doesn't exist yet.
The opportunity may be clear. The organization may know the advantage it wants to create. But the intellectual asset capable of creating that advantage still needs to be defined and developed.
Asset creation isn't about creating something simply because it can be created. It's about creating something because it has a strategic purpose.
Not every opportunity belongs in the open market.
Some are early. Some are highly specialized. Some require the right strategic context to understand.
SAP represents and develops a select group of intellectual assets and opportunities where we believe there may be meaningful strategic potential.
Let's have a confidential conversation.
Whether you own a distinctive intellectual asset, are looking for one, or are exploring the creation of something new, the first conversation is simply a conversation.
Tell us a little about the opportunity. We'll determine whether there may be a reason to continue the discussion.